2019 Ford Edge was killed in the UK just a few months after the facelift version

The 2019 Ford Edge will only be available at dealerships in the UK until the end of this year as the US automaker said. This news appeared less than 6 months after the facelift version came to UK showrooms. “Edge will continue to be sold in seven key markets in Europe. This model will only be available to customers in all other European markets as inventory. The decision to focus on 7 major markets is in line with our strategy to strengthen the Ford brand and create sustainable profitable businesses in Europe. To do that, the automaker will improve or death lower-cost models, "said Ford representative.

Ford Edge stopped accepting orders in the UK after sales of less than 1,700 units last year. “We will soon introduce other interesting models that better fit our customers' needs and strengthen our success in the growing utility vehicle segment in Europe. Edge's availability will only be limited to Europe and will not affect any other area, ”Ford revealed.

2019 Ford Edge was killed in the UK due to the small number

In this deathly auto event, Ford Edge had a relatively short time in the UK when it appeared from 2016. Even in the first full year in Europe, this model also struggled to compete. with smaller Ford Kuga. Edge's sales are very low (16,000 units) compared to the Kuga (119,000) in the period mentioned above. In 2018, Edge's sales even fell below 10,000 units across Europe.

With the new Ford Puma coming into the line of US automakers by 2020, the UK market will still have three new SUV models branded Ford and Kuga to become the top model. Ford is seeing a significant increase in sales from compact SUVs. Therefore, the company will prioritize this "cash-out" segment as part of its restructuring process in Europe.
2019 Ford Edge was killed in the UK just a few months after the facelift version 2019 Ford Edge was killed in the UK just a few months after the facelift version Reviewed by Charlotte Bryant on May 01, 2016 Rating: 5

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